Who needs to promote a personal brand?

Company employees, specialists
Moreover, it is beneficial to the company itself. The same publications in personal profiles of employees are more effective for a brand than their own business pages. Because:
• they get 571% more coverage;
• they are 24 times more likely to repost;
• even reposts of publications receive 8 times more coverage than on the company’s brand page.
Those who are interested in marketing and sales
• Leads received through personal channels of employees are converted 7 times more often into sales than through other channels.
• 92% of people believe in the recommendations of other, specific people (even if they do not know them personally) than in the recommendations of companies / brands.
• Companies that prioritize blogging and personal promotion are 13 times more likely to achieve a positive ROI.
HR managers and those who are employed
• 95% of recruiters are sure that requirements and competition are growing, and those who are engaged in a personal brand do not just stand out, but carry the added value of the company.
• 75% of recruiters look for candidates online, study their social networks. Funny postings from parties, Instagram routes, 250 posts in the style of “today I eat …” – everyone knows about you.
Entrepreneurs, TOP-managers
• 88% of businessmen believe that reputational risks are the No. 1 challenge for them.
• 41% of entrepreneurs faced with reputation crises and scandals said that this affected the company’s profits the most.
• Most major transactions (especially in the CIS) are still directly dependent on TOP management, the company’s leader, and his reputation.
• Even in the same work with documentation there is an opportunity to stand out!
• Great service design stamp will help you identify your brand!